One Hundred Percent with Marcus Lemonis | Episode 7: Tozuda with Andre Reed

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Episode Description:
Head injuries seemed to follow entrepreneur Jesse Garcia like a bad habit, earning her the nickname “Tozuda”, or “hard head” in Spanish. Playing through a head injury during a softball game left her with post-concussive symptoms that lasted months. That’s why she created a helmet-attaching device that signals when the wearer has been hit hard enough to be checked for a concussion. Marcus saw the game-changing potential of her invention and called up Hall of Fame wide receiver Andre Reed to help Jesse understand how she can break barriers in the boardroom and get organizations interested in her product.

Series Description:
One Hundred Percent with Marcus Lemonis is a little bit of a masterclass, a cocktail party and a Sunday drive all wrapped up into 30 minutes with an audience invited to listen in. Marcus values family, community, character and ethics and helps small owners who need his guidance and investment. For years he has transformed the trajectory of businesses and the lives of its founders. Listeners will get to enjoy fun and unfiltered conversations centered around mentoring entrepreneurs. The entrepreneurs that Marcus invites onto the show are creating products or services that will impact the world for the better. In each episode, listeners will meet the most exciting generation of business owners, including Charles Barkley, Kathy Ireland, Al Roker and Nicole Miller, and all the innovative ventures coming to and disrupting the market. Marcus talks to CEOs, entrepreneurs, inventors and all kinds of new leaders in the only way he knows how, it gets personal. They also talk about something successful people rarely reveal, what they need to take their success to the next level.

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